An Accurate assessment improves your sales and marketing performance towards accelerating growth
How much time in the last week, month, or year, have you used to strategically view the overall health of your organization?
When is the last time you took a deep dive into the data, analyzed the metrics, and evaluated your long-term goals for success?
How long do you work in a week managing salespeople and client issues?
The answers to these questions above help you decide if the Sales Diagnostic is right for your organization.
However, Companies have difficulty objectively assessing the capabilities and performance of their marketing and sales organization to determine areas in which the function is falling behind.
And often, they are not able to answer these questions
Which value levers to pull?
How to measure impact? and
How to sustain the change over time?
Sales Growth Diagnostics solutions help companies accurately assess and improve their sales and marketing performance, concentrating their efforts on the areas that drive the fastest growth.
It goes, beyond the sales department to look at the whole company. Sales-driven organizations need every department working in the same direction, and when issues arise outside the sales team, diagnostics can identify hard-to-find issues and correct them.
It helps organization to see the big picture, measure current strategies, and evaluate new opportunities after looking at the operations from all sides so Sales Heads can identify bottlenecks and keep revenue climbing.
At Auxano, we analyze your data, team, and systems to deliver a comprehensive diagnostic with Strategies and tactics to take you to the next level and transform your Station’s Sales Performance to:
- Boost New Business Appointments
- Make more presentations
- Improve more closing ratios
- Increase Overall Sales
Companies need accurate data on best practices and top performers to benchmark their sales and marketing performance, both internally and externally, and identify areas for improvement.
STEP 1 is to identify the gaps and opportunities for commercial improvement
STEP 2 is to create a comprehensive solution that identifies high-priority improvement areas, embeds performance measures into business processes, and helps determine the capabilities needed for sustainable competitive advantage.
Diagnostics require more than just a casual review, however. To execute effective diagnostics, teams must understand what they want to accomplish and the established best practices to do so.
The Key Elements of an Effective Sales Diagnostics:
- THE NUMBERS LOGIC :
Revenue Goals by territory, right categories or industries, Average order size, Key Account Level
- YOUR BUSINESS PROCES :
Your Performance review process, Sales Structure, Job Roles, Ideal Prospect Profile, Decision-Making Process, Valid Business Reasons, Sales Process, Key Sales Collateral
- YOUR PRODUCT/SERVICE PRICING:
Standard pricing, Negotiating elements, discounting stage
- YOUR PERFORMANCE METRICS :
Performance Measures, Lead Indicators, Lag Indicators, Compensation Plans
- THE BUSINESS PHILOSOPHY :
Core Values, Mission, Visison,Problems You Solve, Common Objections, Reason for Being, Elevator Speech, Top competitors & how you compare
- YOUR SERVICE CAPABILITY:
Service team, On boarding a new client etc.
Once you follow these, the critical part is “KEEPING IS ACTIONALBLE” everyday
Sales Diagnostics like this creates an efficiency and effectiveness in the sales process which separates good sales teams from great ones.
Diagnostics help the CXOs to identify issues and make corrections, ensuring the sales department makes the most of its opportunities and keeps driving revenue.
Contact us (info@auxano-consulting.com, +91 9820668179) to learn more about the Sales Diagnostic and how we can transform your sales and marketing performance and give it an accelerate growth!!