What happens when the same is challenged with low-stagnated sales performance overall?
A number of factors can be responsible for it:
• Company culture
• Sales training
• Cross-functional alignment
• Customer experience management, etc.
To drive revenue, it is important to know how your business operates and ways to improve it.
Must-haves for a Successful Sales team:
• Commitment-company-wide
• Empowerment to sales representatives : Training-content-guidance
• Robust Customer feedback management
• Collaboration with other functions
Now, let’s look at the new normal scenario into the retail segment:
We all know and acknowledge how important sales are to each retailer, however, COVID-19 has dramatically changed the retail business landscape.
So here are a few tested-tried tips-tricks:
1. Ensure customer safety in your store
o Many customers are worried about their health and safety due to the ongoing pandemics. Therefore, one of the best things to do to drive traffic and sales is to instill confidence in your customers.
o To win their confidence, clearly communicate your health and safety measures.
o Inform through various mediums other initiatives if taken by you to maintain safety in your location.
2. Website—email marketing—social media—mobile app • Show-up in online search results
o Now, more than ever, consumers are turning to Google to find stores and products. Therefore, you must ensure that you’re showing up whenever there is a search relevant to your business.
o You can do this by setting up business listings on Google, Facebook, and other platforms.
– Business Name, add, and contact no.
– Business hours
– Reviews, more the merrier
3. Mobile Ordering
o Inventory-based retailers can easily offer this service and grow on.
4. Right Sales target
o i.e., the ones that are challenging yet achievable.
o Set your goals—communicate to then team—keep monitoring
5. Communicate, communicate, communicate
o There is an abundance of platforms to communicate with customers.
o Figure out the channel to connect with the customers (text, email, social, or all) then use them at best to create top-of-the-mind recall.
Pick up the one that suits your business and make it work!
Need more ideas? Connect with Auxano consulting!!
image credit: supermarketnews